Our creative director and vision, Julie Tengdahl
Julie Tengdahl
Our creative director and vision, Julie Tengdahl
Tengdahl began in 1986. I view it as much more than fashion and a brand. It is a journey and a life lived alongside all of our clients - through each season, change, challenge, and triumph.
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Forty years ago I opened my first design studio, Principles. Ten years later I renamed and transformed it to Tengdahl. A new vision to reflect my unwavering belief that clothing could more than what we wear - it could be how we feel, how we express ourselves, how we shine our light into the world. I want to create pieces that help women feel beautiful, confident, and authentically themselves.
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I want my designs to reflect my core values and beliefs when it comes to fashion: that style isn't about chasing what's new, it's about knowing what is true. That beauty isn't about age or size or 'keeping up', it's about the light that shines from within when you feel authentically yourself. That the relationship between a woman and the clothes she wears is sacred, personal, and deserving of time, attention, and respect.
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Tengdahl also allows me to do what I love, to keep producing locally and supporting the local artisans and makers in Brisbane. It gives me the power of forming relationships that matter, and staying local and personal in an increasingly global world - because this is what makes us human, our community and the people we know and interact with every day. In a world of noise, speed, and disposability, there is a profound value in the relationships we have built with all of our clients.
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If you've been with us for a while, thank you for your support. If you're new to the brand, I hope you are able to find pieces you will love and cherish for years to come, just as they are intended.
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From my heart to yours.
J. Tengdahl
About Tengdahl
Established in 1986, Tengdahl celebrates the harmony between natural luxury and timeless Australian design. Founded by Julie Tengdahl, our brand has cultivated a devoted following through our unwavering commitment to premium natural fibers, thoughtful silhouettes, and versatile pieces that transcend seasonal trends. Drawing inspiration from Australia's distinctive landscapes and light, each Tengdahl garment is created for the discerning woman who values quality craftsmanship, mindful consumption, and effortless elegance. Our designs honour the relationship between the wearer and their wardrobe—creating pieces that become more personal with every wear and more relevant with each passing year. At Tengdahl, we believe true style emerges when comfort meets sophistication, when heritage embraces innovation, and when clothing becomes a genuine extension of the woman who wears it.
