About Tengdahl
Established in 1986, Tengdahl celebrates the harmony between natural luxury and timeless Australian design.
Founded by Julie Tengdahl, our brand has cultivated a devoted following through our unwavering commitment to premium natural fibres, thoughtful silhouettes, and versatile pieces that transcend seasonal trends. Drawing inspiration from Australia's distinctive landscapes and light, each Tengdahl garment is created for the discerning woman who values quality craftsmanship, mindful consumption, and effortless elegance. Our designs honour the relationship between the wearer and their wardrobe—creating pieces that become more personal with every wear and more relevant with each passing year. At Tengdahl, we believe true style emerges when comfort meets sophistication, when heritage embraces innovation, and when clothing becomes a genuine extension of the woman who wears it.
PRINCIPLES
1986
Julie co-founds Principles with a heartfelt vision: beautiful, locally made clothing in natural fibres to celebrate career women rising into senior roles and welcome others back to the workforce with confidence.
PRINCIPLES
Late 1980's to 1990s
Pours her heart into Principles, growing intoa thriving multi-store business, with boutiques in Paddington, Brisbane Arcade, and Sydney's CBD.
TENGDAHL
1996
Julie rebrands the label as TENGDAHL to carry her life's work forward, earning numerous awards for design and manufacturing excellence along the way.
TENGDAHL
1990's-2000's
Julie creates hundreds of collections and runway parades, giving her shows to numerous charities, with a deeply held devotion to cancer research and women's breast cancer causes.
TENGDAHL
c. 2006
With four boutiques, a flourishing wholesale business, and three young children, Julie follows her heart: choosing motherhood first and lovingly refocusing around what matters most — her family, supporting women, and an intimate, creative atelier and boutique.
TENGDAHL
Today
From her atelier and boutique in the historic Brisbane Arcade, Julie continues to do what she has always loved — dressing women with care, and helping each woman shine as her truest, best self.