SPRING/SUMMER 2013 INSPIRATION

tengdahl spring summer collection 2013 S/S13

This year I am excited to collaborate with artist Jacqui Conias to create a special series of bespoke luxury fabrics for my Spring/Summer collection. You can browse the full collection here. I wanted to share with you some insight into the process that goes on behind the scenes to create a fabric collection as it is quite a magic experience, seeing a physical object such as a painting, turned into a peice of fabric worn on someone's body!

Starting with a mood board, we begin with a series of inspirations and images to illustrate the ways the fabric will be used. My mood board is shown below (left), followed by Jacqui's collation of beautiful paintings and graphics (right), outlining the process of morphing a series of individual images into a pattern or graphic design, to be printed onto fabric. 

australian fashion designer julie tengdahl

The graphics included in the Spring/Summer collection are more than meets the eye; what appears to be a tiny dot on fabric from a distance is actually an intricately painted face. Jacqui turned key words (which had come to me while designing the collection) into geometric patterns such as the 12-pointed star, above.From a distance it appears as a shape, but up close the words are revealed as part of the structure. 

The artwork itself holds a special meaning for Jacqui. Each of portraits printed on the fabric was autioned off earlier this year to raise funds for the Royal Brisbane Women's and Children's Hospital's neonatal unit. The unit saved the life of Jacqui's daughter when she was born premature, and funds raised from this special series of artwork were used to fund the purchase of milk bank freezer for the unit.

Once the peices of art were rendered digital graphics and patterns, our fabric manufacturer created 'strike offs'. Strike offs are samples of the design on fabric, and helped us play with colour, size, intensity and pattern repeat combinations. Once the final round of strike offs were approved, the fabric was printed - for the S/S collection we used a combination of silks, cottons and georgette to layer the prints and contrast them with block colour.

Julie Tengdahl Jacqui Conias fashion designer artistFashion australia workroom tengdahl behind the scenes

I love the concept of garments giving art a second form, and second life, through fashion. Check out the final result of my collaboration with Jacqui on the catwalk at Mercedes Benz Fashion Festival or on facebook.

JT x